Expander

http://expander.co.nz/

LightningLab // LightningLab 02/01/13 starting 2013-02-01

Key notes: A cloud-based tracking and analytics platform that gives manufacturers a weapon to fight back against counterfeits

Office address: Suite 205, Ironbank,, 150 Karangahape Rd, Auckland, Auckland, New Zealand

Description: Expander is a solutions provider specialising in managing counterfeit risk, traceability and brand engagement, operating primarily in the FMCG sector. They do this by incorporating a secure, unique QR code on each individual product, at the unit level, delivered into the market. They work with brand owners, manufacturers and distributors who are looking to connect with their consumers, helping them build deep, trusted relationships and brand loyalty. With counterfeit activity on the rise across all industries, and increased competition for market share, traditional media and sales techniques are no longer enough. Brands need to understand consumers at more granular levels, using detailed data to make smart decisions in order to grow.

View details on Crunchbase:

http://www.crunchbase.com/organization/expander

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Funding Rounds

Date	Name	$ Invested	Crunchbase link

Investors

Round Date	Round Name	Investor	Crunchbase Link