Key notes: Interest Curation Engine: OttoLikes’ first product VouchTree aims to be a centralized product recommendation service based on a user’s
Office address: Los Angeles, California, United States
Description: Interest Curation Engine: OttoLikes’ first product VouchTree aims to be a centralized product recommendation service based on a user’s existing preferences, purchase habits, and social graphs. Imagine food recommendations currently available through Yelp, travel recommendations through TripAdvisor, and product recommendations through Amazon all in a single place. Users “vouch” for products and services they own or use and love, such as a favorite pair of running shoes. VouchTree then recommends similar products to the user and their friends, in a “Netflix-like” manner according to its founders. The company promised passive interest mapping through natural language processing of existing online behavior (*stalker alert*). They gave an example from their beta, where 100 initial users automatically and instantly created 52,000 profiles for all of their friends, prior to the connections ever having logged on. (Holy hell, people are going to hate that.) We all need solutions to problems of information overload so it’s no question that this is where the web is going. Unfortunately, those who head their too early risk alienating their would-be customers. The period ahead will undoubtedly be a delicate one.
http://www.crunchbase.com/organization/ottolikes-labs
Date | Name | $ Invested | Crunchbase link |
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2012-04-26 | seed | Detailed data |
Round Date | Round Name | Investor | Crunchbase Link |
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2012-04-26 | seed | Mucker Capital | Investor Profile |
To update the information on funding or number of employees, please do that directly on Crunchbase.
Created: 26-Jun-2012, 01:29
Last Crunchbase update: 16-Feb-2018, 05:07
Last modified: 05-Mar-2021, 05:08
Country: USA