PricingEngine

http://www.pricingengine.com

Entrepreneurs Roundtable Accelerator // Entrepreneurs Roundtable Accelerator 06/01/11 starting 2011-06-01

Key notes: Pricing Engine, a SaaS product, aggregates user data from advertising platforms and provides actionable insights for improving sales.

Office address: 175 Varick Street, 4th Floor, New York, New York, United States

Description: [Pricing Engine](http://www.pricingengine.com) helps smaller advertisers (like SMBs) benchmark, improve and expand their digital advertising - so they can get more leads and sales for less money and time. Our partners and resellers provide our services to the SMB customers they service to improve their performance and generate additional revenues. Pricing Engine is a freemium, software as a service (SaaS) product that aggregates user data from self-service advertising platforms like Google Adwords into a data collective, and then provides simple, actionable, data-driven insights for improvement and optimization. Users can create an advertisement once and deploy across search channels such as Google, Bing and Yahoo; social channels like Facebook, Linkedin, Twitter, reddit, and Foursquare; and much more. The company benchmarks users' performance against peers, finds improvements, and helps optimize ad creative, media choices, targeting, and more. Pricing Engine uses its proprietary predictive analytics and performance data to create easy to understand Report Cards from peer benchmarks, and customized recommendations with its Expert Systems.

View details on Crunchbase:

http://www.crunchbase.com/organization/pricing-engine

$ 1,325,000 over 4 funding rounds.

Angellist Page:

https://angel.co/pricing-engine

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Funding Rounds

Date	Name	$ Invested	Crunchbase link
2011-06-06	angel	$ 25,000	Detailed data
2012-01-01	convertible_note	$ 200,000	Detailed data
2014-10-03	venture	$ 100,000	Detailed data
2013-03-27	seed	$ 1,000,000	Detailed data

Investors

Round Date	Round Name	Investor	Crunchbase Link
2013-03-27	seed	XO Group, Inc.	Investor Profile
2011-06-06	angel	Entrepreneurs Roundtable Accelerator	Investor Profile
2012-01-01	convertible_note	Expansion Venture Capital	Investor Profile