AdYapper

http://www.adyapper.com

Techstars // Class 25 - NYC 2013 Spring starting 2013-03-01

Key notes: AdYapper tracks display and mobile ads that generate detailed verification data, consumer sentiment, and viewability.

Office address: 600 W. Chicago Ave., #700, Chicago, Illinois, United States

Description: AdYapper tracks display and mobile ads, generating detailed verification data, consumer sentiment, and viewability monitoring on 95% of all ad impressions. We generate real-time analytics across the entire ad buying ecosystem and centralize the data into one platform to identify wasted ad spend and provide direction on how best to reallocate the recovered ad spend to make in-flight campaign decisions. In short, AdYapper makes advertising performance data actionable so advertisers can optimize, and increase the efficacy of, their ad buys.

View details on Crunchbase:

http://www.crunchbase.com/organization/adyapper-com

$ 6,800,000 over 4 funding rounds.

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Funding Rounds

Date	Name	$ Invested	Crunchbase link
2015-07-13	venture	$ 4,500,000	Detailed data
2013-09-05	seed	$ 1,200,000	Detailed data
2014-05-08	seed	$ 1,000,000	Detailed data
2013-04-03	convertible_note	$ 100,000	Detailed data

Investors

Round Date	Round Name	Investor	Crunchbase Link
2014-05-08	seed	Jack Giarraputo	Investor Profile
2013-04-03	convertible_note	Right Side Capital Management	Investor Profile
2013-09-05	seed	Laurel Touby	Investor Profile
2013-09-05	seed	Paul Sethi	Investor Profile
2013-09-05	seed	Techstars	Investor Profile
2013-09-05	seed	Sameer Jagetia	Investor Profile
2013-09-05	seed	KGC Capital	Investor Profile
2013-09-05	seed	Rugged Ventures	Investor Profile
2013-09-05	seed	Techstars Ventures	Investor Profile
2015-07-13	venture	KGC Capital	Investor Profile
2015-07-13	venture	Flatiron Investors	Investor Profile