StreetHawk

http://streethawk.com

500startups // 500startups Batch 14 starting 2015-08-01

Key notes: StreetHawk is a predictive mobile engagement platform, increasing customer retention & engagement on mobile apps.

Office address: Level 5, 90 Pitt Street, Sydney, New South Wales, Australia

Description: StreetHawk takes the guesswork out of Mobile Engagement Automation. Mobile App Marketers struggle with keeping users engaged & returning to their App. They lack data, skills & automation tools to create personalised engagement that builds user trust & value. StreetHawk solves this with predictive engagement automation that analyzes App Usage data & combines with best practices to deliver insight driven recommendations & real-time push unique to your App & User. The key elements are: #Insights# * Engagement * Retention * Segment * User Lifecycle & Revenue * Attribution * Mobile Telemetry #Smart Trigger Platform# * Predictive Recommendations * Powerful Engagement Automation Rules & Actions * Intersect (CRM, Behaviour & social) Data & Action * Right time Triggers to App users * Best Practice & Templates #Predictive Engagement# * Personalised Push (deep linking) * Rich In App Messaging * Transactional Messaging & Content * Measurement (A/B Testing, Nurture sequences, Response rates) The StreetHawk Platform is a real-time triggering engine that lets App Marketers predict & automate engagement to users based on usage, CRM data, location, beacons & more. #The Technology# A simple drop-in SDK for IOS, Android, PhoneGap, Xamarin, Titanium, Telerik & others empowers Marketers, Product Managers & Developers to trigger user communication without relying on App updates The key technology elements are: * Powerful Data-Driven Recommendations for Predictive Personalised Engagement * Realtime Triggered Engine that scales to millions of users * Simple drag-and-drop interface to target the App user's lifecycle for example: - app installation, sessions, average session times - which users are at risk? - what location/push permissions are enabled/disabled - have users upgraded or rated the App? - are they experiencing crashes and how can we target those users. - custom tagging of users * Actionable User Telemetry as opposed to Generic Analytics * Geofence, iBeacon Support

View details on Crunchbase:

http://www.crunchbase.com/organization/streethawk

$ 759,191 over 2 funding rounds.

Angellist Page:

https://angel.co/streethawk-app-engagement-automation

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Funding Rounds

Date	Name	$ Invested	Crunchbase link
2014-07-01	None	$ 800,000	Detailed data
2015-10-30	None		Detailed data

Investors

Round Date	Round Name	Investor	Crunchbase Link