Key notes: Pathmatics is a marketing platform that gives visibility to the digital ad performance of brands, their competitors, and entire industries.
Office address: 1411 5th Street Suite 405, Santa Monica, California, United States
Description: Pathmatics is a marketing platform that gives visibility to the digital ad performance of brands, their competitors, and entire industries. It turns the world’s marketing data into actionable insights as consumption rapidly shifts to digital, media decisions have become too complex and opaque. It brings together a display, social, video, mobile, and native advertising data, helping users to optimize media and marketing decisions. Brands and agencies get access to the creative used by all advertisers, spend and impression data, and path from publisher to viewer. This empowers them to minimize waste from their budgets, better position their marketing, and predict the next moves of their competitors. Pathmatics data powers Nielsen’s digital ad intelligence offering, Kantar Media’s Facebook intelligence, and is used by agencies like Mindshare, Mediacom, and Possible. Pathmatics was founded in 2011 and is headquartered in Santa Monica, California, and is backed by Upfront Ventures, BDMI, and Baroda Ventures.
http://www.crunchbase.com/organization/pathmatics
$ 7,700,000 over 4 funding rounds.
| Date | Name | $ Invested | Crunchbase link |
|---|---|---|---|
| 2018-10-26 | None | $ 3,000,000 | Detailed data |
| 2014-04-01 | None | Detailed data | |
| 2016-03-02 | A | $ 3,000,000 | Detailed data |
| 2013-01-10 | None | $ 1,700,000 | Detailed data |
| Round Date | Round Name | Investor | Crunchbase Link |
|---|
To update the information on funding or number of employees, please do that directly on Crunchbase.
Created: 15-Jan-2013, 00:38
Last Crunchbase update: 13-Jul-2020, 05:17
Last modified: 08-Mar-2021, 05:17
Country: USA