Key notes: Comenta TV adds social networks to live television broadcasts, enabling the producers to access behavioral data of the audiences.
Office address: Costa Rica 5546, Buenos Aires, Distrito Federal, Argentina
Description: Comenta TV is a company that adds a social layer to live Television broadcasts and events in real time. Comenta TV tools give social producers access to a mass volume of data, enabling them to find relevant tweets in real time to analyze the behavior and integrate the social audience on air with one click. TV drives viewers to express emotions through comments on the social web. According to Nielsen 60% of TV viewers use social networks while watching TV and 30% comment about the shows they are watching. But it’s difficult for TV stakeholders to keep track of real time interactions that surround TV shows and brands. Viewers are sharing comments in Twitter in several different ways (using mentions, diverse hashtags or natural language), making it challenging to follow the conversation beyond Twitter hashtags. Most of the information is lost. The technology behind Comenta.TV was developed to solve this problem.By identifying viewers interactions we can offer real time metrics and analytics for networks, producers and advertisers, to help them better understand their audience (who, where, when, what, how engaged, from which source and how willing to share a show with their friends), increase engagement with custom visualizations and open new monetization’s opportunities. Comenta TV is giving TV networks and live events producers new tools to expand their business and give advertisers new windows to reach their BEST audience: - Algorithm to index every comment being made in social networks about a live TV show - First screen or on air integrations to engage the audience and increase the social reach of the show. - Real time analytics tools for TV shows and advertisers to better know their audience, and how influencers interact LIVE with their content and brands - Social TV brand affinity analysis to help brands in media buying decisions TV networks, advertisers and production companies are paying between u$500 one shot fees, up to u$5.000 subscription fees a month for Comenta. TV technology, either to analyze their connected audience or add interactive on air enhancements into their shows or events. Comenta LLC is incorporated in the State of Delaware, US, and the development team is based in Buenos Aires. The company is currently working with several networks in Argentina.
http://www.crunchbase.com/organization/comenta-tv
$ 538,062 over 4 funding rounds.
| Date | Name | $ Invested | Crunchbase link |
|---|---|---|---|
| 2013-09-01 | seed | $ 350,000 | Detailed data |
| 2013-05-01 | seed | $ 249,125 | Detailed data |
| 2011-11-25 | seed | $ 40,000 | Detailed data |
| 2011-09-01 | seed | $ 100,000 | Detailed data |
| Round Date | Round Name | Investor | Crunchbase Link |
|---|---|---|---|
| 2013-09-01 | seed | Enzyme Venture Capital | Investor Profile |
| 2013-09-01 | seed | NXTP Labs | Investor Profile |
| 2011-09-01 | seed | NXTP Labs | Investor Profile |
| 2013-05-01 | seed | NXTP Labs | Investor Profile |
| 2013-09-01 | seed | Wayra | Investor Profile |
| 2011-11-25 | seed | Start-Up Chile | Investor Profile |
To update the information on funding or number of employees, please do that directly on Crunchbase.
Created: 18-Dec-2012, 16:38
Last Crunchbase update: 26-Jun-2019, 05:16
Last modified: 03-Mar-2021, 05:16
Country: ARG