Second Funnel

FounderFuel // FounderFuel Fall 2011 starting 2011-09-01


Key notes: Second Funnel is a content automation platform for online shopping site.

Office address: 51 Breithaupt St, Suite 100, Kitchener, Ontario, Canada

Description: Ecommerce has been optimized for shoppers - people arriving from search engines with the intent to buy; however, consumer behavior has changed. People now spend 25% of their time online on social networks. When arriving at ecommerce sites, they don't have the intent to buy. These social browsers make purchases half as often as traffic arriving from other sources. We turn social browsers into shoppers.

View details on Crunchbase:

http://www.crunchbase.com/organization/willet

Angellist Page:

https://angel.co/second-funnel


Funding Rounds

Date Name $ Invested Crunchbase link
2013-10-22 convertible_note Detailed data
2012-10-01 seed Detailed data

Investors

Round Date Round Name Investor Crunchbase Link
2012-10-01 seed Plug & Play Ventures Investor Profile
2012-10-01 seed FounderFuel Investor Profile
2013-10-22 convertible_note Plug & Play Ventures Investor Profile


Contact Jed if you have updated information for Second Funnel

To update the information on funding or number of employees, please do that directly on Crunchbase.


Created: 30-Apr-2012, 23:07

Last Crunchbase update: 29-Jun-2019, 05:01

Last modified: 06-Mar-2021, 05:01

Country: CAN